CV

Professional Summary

Integrated Marketing professional with more than 10 years experience in creative strategy and campaign execution. I bring an expertise in out-of-the-box creative thinking, client management and strategic problem-solving.

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Skills

Content Strategy Writing Campaign Management Branding
Concept Pitching Innovative Thinking Integrating Creative Initiatives

Recognition

PromaxBDA Award Webby Award Telly Award

OMMA Award Cynopsis Model D Award Digiday Award

Work Experience

2019-Current

Integrated Marketing Director, Us Weekly

Ideate, develop, and execute custom multi-platform marketing opportunities for Us Weekly advertisers spanning across digital, social and print publications. Serve as creative director on custom programs including videos, advertorials, high-impact media, and multi-platform branded content. Manage programs from pre-sale through post-sale, including talent outreach and negotiations, shoot production, and post-production.

2017-2019

Director, Content Innovation Agency, NBCUniversal

Developed, pitched, and executed cross platform programs for advertisers that harnessed the power of the entire NBCUniversal portfolio. Led campaigns that leverage one cohesive creative strategy for clients across properties including Prime, Late Night, Sports, News, and Cable Entertainment. Partnered with internal sales, marketing, production, and legal teams to ensure successful campaign management, while maintaining client-facing communication from conception to conclusion. Ideated proactive solutions for key accounts and initiatives across the Portfolio. Managed professional growth and workload of Manager and Coordinators.

2015-2017

Integrated Marketing Manager, Viacom Velocity

2013-2015

Integrated Marketing Coordinator, Viacom Velocity

Conceived, copy-wrote, designed and presented multi-platform branded content and marketing opportunities tied to Comedy Central and Spike properties. Supported the Ad Sales team in generating incremental revenue for the networks through bespoke, brand-centric programs, as well as program-specific sponsorship opportunities. Liaised between channel points, production teams and sales points to ensure deadlines and client needs were met. Assisted in scripting and designing Upfront presentations. Oversaw the coaching and development of team Assistant and Coordinator.

2011-2013

Sales Planner (CMT & TV Land), Viacom Media Networks

Worked with management to build media plans that strategically responded to client and network needs. Collaborated with Pricing Director in analyzing and pricing Scatter and Upfront packages. Assisted in negotiating pricing and marketing elements with clients. Developed and maintained various annual and quarterly reports.

2010-2011

Client Services Representative (CMT & TV Land), Viacom Media Networks

Maintained the day-to-day activity of more than $35 Million in advertising. Worked with clients to schedule inventory in the most strategic and effective means possible. Collaborated with Pricing & Inventory to clear discrepancies and liability. Coordinated with marketing teams to ensure delivery of all sponsorship elements.

Education

2006-2010

Arizona State University

Bachelor of Arts

Major: Public Relations, Journalism & Mass Communication

Interests

Consuming Content Befriending Dogs Singing Karaoke

Niche Trivia Competitive Game Nights Collecting Playbills