To promote Disney’s Captain Marvel, we went back in time and made worlds collide by acquainting the badass superhero with two huge NBCU superstars. Pairing custom footage intercut with actual film footage, we put Kris Jenner and Lisa Rinna in the world of Captain Marvel, as they meet the hero face-to-face in a Blockbuster. The piece ran on E! and Bravo the week leading up to the film’s release and was shared on Instagram by both stars. The collaboration generated a lot of buzz on the Internet and was covered editorially across multiple pop culture publication – fans couldn’t get enough of this unlikely trio!

Crate and Barrel came to Us Weekly looking to highlight their Private Registry Events, showcasing the exclusive perks, incredible vendors and all around fun gusts can expect. We tapped recently engaged actress Chloe Bridges to be the face of the program, as she served as co-host of the February 2020 Beverly Hills event. To add the Us Weekly flair, we invited guests to join Chloe for the Newly Engaged Game, giving attendees the celebrity treatment usually reserved for in-studio stars.

Xbox came to Comedy Central looking to re-introduce Lara Croft as a badass female. Forget the booty shorts - this Lara Croft is a feminist hero. To do so, we tapped two other badass, feminist icons: the stars of Broad City. Leveraging the fantasy versus reality storytelling device often featured in the show, this 2 minute branded content piece shows Abbi and Ilana as they find themselves inside the world of Rise of the Tomb Raider. After scaling mountains and facing an avalanche, their true challenge is revealed: a less than graceful attempted climb up a dilapidated fire escape. The content premiered during a two-hour Broad City programming block, and was paired with a behind-the-scenes exclusive.

In anticipation for the launch of Star Wars: The Last Jedi, Disney tasked NBC Sports to create a piece of content that went above and beyond any “standard” marketing element. To execute, we partnered with NBCSG and created a piece of truly custom creative, integrating one of the movie’s most beloved characters – BB8. The spot, which aired in the coveted final position during a break of NBC’s Football Night in America, featured BB8 within the NBC Sports studios, as he was sent on a critical mission to deliver an exclusive look at the film. The custom content piece seamlessly led into the debut of this never-before-seen look at the film.

To help get shoppers across the NBCU portfolio prepped and ready for the craziest season of the year, we created a campaign with plenty of holiday cheer, a touch of magic, and of course, all things JCPenney. Within the custom pieces, style and design guru Carson Kressley serves as an expert in home décor, fashion, and gifting, always popping up right when he is needed to take holiday shopping from ho-hum to totally fun!

Amazon Web Services helps NFL’s Next Gen Stats create advanced real-time player data that’s totally changing the way we view the game of football. Using RFID sensors embedded in the footballs and shoulder pads, Amazon’s AI captures thousands of data points per second to generate real-time insights and probabilities as every play unfolds. We worked with Amazon to create a spot—specifically made for Sunday Night Football air time—that explains how this amazing technology works. We also worked closely with the Sunday Night Football team so that SNF announcers Al Michaels and Cris Collinsworth would talk about Amazon and Next Gen Stats in a weekly segment before “throwing” to our spot.

In the film, The Spy Who Dumped Me, Mila Kunis and Kate McKinnon play a pair of ride-or-die best friends who stick together no matter what. Even if it means getting caught up in an international conspiracy and embarking on new lives as spies. So, Lionsgate wanted to put other pairs of best friends to the test to see how they’d do in the same situation. We recruited best friends from across the portfolio and sent them to spy school to complete a timed challenge. In each piece, viewers not only saw the power of friendship in action, but also got a taste of comedy they could expect from the summer blockbuster.

On the set of Football Night In America, nobody loves the holiday season more than Tony Dungy and Rodney Harrison. To highlight Walmart’s easy-to-use app and services, we created a comedic campaign that features the hosts making this holiday season at FNIA one to remember. The custom pieces aired within Sunday Night Football throughout the holiday season, with each highlighting a different Walmart app feature and showing just how quick and easy it is to celebrate the season, thanks to Walmart.

MillerCoors originally came to Comedy Central looking for an improv-based series, inspired by the "Pick Different" Redd's Apple Ale tagline. To answer, we developed a first-of-its-kind, own-able series with CC: Social Scene, featuring videos that were inspired by fan-submitted tweets. The campaign was renewed for a total of three seasons, each leveraging an ensemble of skilled comedians, along with a-list cameos by comedy legends. Each video included product integration of Redd's Apple Ale, as well as a "presented by" title card. The campaign ignited a social conversation, with fans clamoring to be featured alongside their favorite Comedy Central stars.